Small Business

Nissan Motor- Part Two

Bertaiola Fausto explains that the Nissan Motor Company is a Japanese automobile company. Its headquarters are in Yokohama, Japan. The common name as it is known in the market is Nissan, it is an acronym for "Nippon Sangyo", this in Castilian means "Japanese industry". In 1966 this company merged with Prince Motor Co. Ltd., adding the renowned Skyline and Gloria models to its product line. It also brought in exceptional engineering personnel who continued the excellent tradition of the Nakajima and Tachikawa airlines, which previously manufactured prestigious aviation engines. Due to the countless traffic accidents that have been registered and the increasingly latent problem of climate change due to the atmospheric pollution produced by the engine This company developed its first experimental safety vehicle (ESV) in 1971 and has adopted an extensive program of safety in your vehicles through the years. To prevent air pollution, Japan enforced the highest gas emission standards established by the European Union, explains Bertaiola Fausto. The manufacture of Nissan outside the Japanese island began first on the island of Taiwan in the year of 1959. Later the operations in Mexico in 1961. But its great globalization came in the eighties with the establishment of Nissan Motor Manufacturing Corp., in United States. and Nissan Motor Manufacturing in the UK. Today, this multinational motor company has already established more than 17 Nissan manufacturing and assembly plants in countries around the world. Due to financial problems throughout the 1990s, the Asian crisis, that led to the French brand Renault buying a large part of Nissan's shares (44%) and raising Carlos Ghosn, the first "gaijin" to the presidency. ("non-Japanese") which has been chaired by a Japanese automobile company. In turn, Nissan acquired 15% of Renault shares (without voting rights). Renault and Nissan currently form "a great alliance", which is distinguished from other unions between companies in the automotive sector. Since both brands are committed to maintaining their independence, explains Bertaiola Fausto. Although they share components and technologies for the use of both manufacturers, various models of Renault cars that are sold as Nissan in certain countries, and vice versa. It was not an alliance that deteriorated, on the contrary, both emporiums have been nourished by the information and technology for their production.